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Where healthcare meets technology, policy, and culture. Bold takes, deep research, and the conversations that matter.

Research-driven writing on healthcare, technology, policy, and the systems that shape care across Africa.
Beyond Big Budgets: The Real Science Behind Successful Marketing Campaigns
Others

Beyond Big Budgets: The Real Science Behind Successful Marketing Campaigns

marketing is a discipline that requires far more than just promotional spending.

Healthcare

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Nigeria just wrote one of the world's most ambitious e-pharmacy rulebooks. The real test starts now.
Healthcare

Nigeria just wrote one of the world's most ambitious e-pharmacy rulebooks. The real test starts now.

What the NEPP framework gets right, where it goes further than Europe, the UK, or the US, and what the rest of Africa should watch for over the next eighteen months.
The Skeleton and the Skin
Market Access & Health Equity

The Skeleton and the Skin

What Nigeria's capital funding collapse means for African healthtech, and why the companies filling the gap are building a private healthcare system from the ground up.
The "PR Gap" in Medicine: Why Your Social Media "Breakthrough" Isn't a Cure (Yet)
Market Access & Health Equity

The "PR Gap" in Medicine: Why Your Social Media "Breakthrough" Isn't a Cure (Yet)

We are living in an era of viral science. But as funding dries up and